Here’s a sampling of my published work.
SEO content
What is B2B integration?
This market search capture page was created to boost and channel traffic towards IBM product pages. It achieved the top Level 0 answer box position in a search engine results page (SERP), resulting in increased visibility and traffic.
Website and UX
I created the copy and provided UX support for these Watson Customer Engagement sites:
Infographic
Article
Website
Ghostwriting
Website
Headline cards
Video Demo Script
My IBMid
I wrote the script for this video, which demonstrates how users can sign up for an IBMid and use it to access the portal to manage their account offerings.
Success stories
I created this monthly success story series to engage an internal developer audience.
Industries and solution areas
Aerospace & Defense
Solution brief: Digital mock-up solutions
Agriculture
Advertorial: Liquid-applied corn insecticide offers convenience
Automotive
Solution brief: Analysis and simulation
Article: Red Bull Racing
Banking
White paper: Designing a sustainable digital bank
Blog: What banking customers expect
Commerce
Website: Watson Commerce
Communications
Solution brief: Intelligent campaigns
Solution brief: On demand workplace for telecommunications
Solution brief: Spoken content transcription
Education
White paper: Collaboration and access for Smarter Education
Email: Decision management for student performance
Electronics
Solution brief: Electronics value chain management
Solution brief: Mobile engineering platform
Energy & Utilities
Solution brief: Meter and device data management
White paper: Plant lifecycle information management
Financial Services
Solution brief: Account opening solution
Solution brief: Corporate actions solution
Solution brief: Financial markets data optimization
Solution brief: Operational risk solutions
Solution brief: Payment card industry hardware option
Solution brief: Post execution process solution
Solution brief: Smarter analytics anti-fraud infrastructure for zEnterprise
Government
Solution brief: Crime information warehouse solutions
Healthcare
Solution brief: Digital hospital solution
Solution brief: Health plan integration hub
IT infrastructure
Solution brief: IT service management solution
Life Sciences
Solution brief: Accelrys Insight II on IBM Linux clients and servers
Solution brief: Clinical genome miner discovery from deCODE
Solution brief: Compliance in a regulated environment
Solution brief: eServer Bladecenter for bioinformatics
Solution brief: LabWare laboratory information management system
Solution brief: Solution for compliance in a regulated environment
Marketing
Website: Watson Marketing
Blog: Find your moment of inspiration
Media & Entertainment
Flyer: Media Solutions Lab
Solution brief: Insight-driven marketing
Solution brief: Personalized buying experience
Oil, Gas & Mining
Executive summary: Smarter Operations
Packaging
Magazine article (ghostwriter): Packaging to Protect the Planet
Newsletter: Packed with Performance – Issue 1
Newsletter: Packed with Performance – Issue 2
Retail
Solution brief: IBM zEnterprise Smarter Analytics
Supply Chain
Website: Watson Supply Chain
Solution brief: Liner shipping solution
Website: Order management software
Technology
Website: Internet of Things (IoT)
Web copy: Sesame Street and IoT
Travel & Transportation
Solution brief: Core systems modernization
Solution brief: Customer experience
Solution brief: Physical asset lifecycle management
Solution brief: Predictive maintenance analytics
Veronica Gantt Summers 